Trademarks
Trademark Description
The name 323.APARTMENTS is a registered trademark at the United States Patent and Trademark Office. The mark consists of standard characters without claim to any particular font style, size, or color. The registration number of the trademark is 5513214.
Our logo is composed of two elements: building symbol and the 323.APARTMENTS word mark. The primary colors for the logo are blue, white, and grey. The following are the colors used in the 323.APARTMENTS logo and represent the core color expression of the brand. These colors are used in : business cards, letterhead, report covers, the website, and smartphone apps.
Our logo is composed of two elements: building symbol and the 323.APARTMENTS word mark. The primary colors for the logo are blue, white, and grey. The following are the colors used in the 323.APARTMENTS logo and represent the core color expression of the brand. These colors are used in : business cards, letterhead, report covers, the website, and smartphone apps.
Primary Brand Colors
| HEX 262050 RGB 38, 32, 80 CMYK (0.5250, 0.6000, 0.0000, 0.6863) |
HEX FFFFFF RGB 255, 255, 255 CMYK (0, 0, 0, 0) |
HEX 6F6F75 RGB 111, 111, 117 CMYK (0.0513, 0.0513, 0.0000, 0.5412) |
Secondary Palette
| HEX 3E3863 RGB 38 ,32, 80 CMYK (0.3737, 0.4343, 0.0000, 0.6118) |
HEX 5199A8 RGB 81, 153, 168 CMYK (0.5179, 0.0893, 0.0000, 0.3412) |
HEX B5B5BC RGB 181, 181, 188 CMYK (0.0372, 0.0372, 0.0000, 0.2627) |
Typography
| Arial Regular | A B C D E F G H I JK L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 910 `-=[]\;’,./~!@#$%^&*()_+{}|:”<>? |
| Arial Bold | A B C D E F G H I JK L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 910 `-=[]\;’,./~!@#$%^&*()_+{}|:”<>? |
Trademark Usage
If you elect to use 323.APARTMENTS trademark(s), we require you to comply with the applicable guidelines set forth and your use is subject to your agreement to be legally bound by the terms of our trademark license, the terms of which are provided below. Your use of the 323.APARTMENTS trademark is considered to be your acknowledgment of your agreement to these conditions:
- you will comply with all applicable Guidelines set forth;
- The trademark owner listed at the USPTO Trademark Status & Document Retrieval (TSDR) owns any and all rights to the 323.APARTMENTS trademark(s) and the substantial goodwill in those marks (including any additional goodwill that may accrue as a result of your use of our marks);
- the use or display of 323.APARTMENTS trademark(s) in connection with your application or other product shall not create any right, title or interest for you in or to the 323.APARTMENTS trademark(s);
- 323.APARTMENTS shall have the sole right and discretion to bring legal or administrative proceedings to enforce its rights in its trademark(s), including actions for trademark infringement or unfair competition proceedings; Infringement includes but is not limited to
(1) hijacking of the domain name 323.APARTMENTS from the registry
(2) slamming of the phone number 323.APARTMENTS from the telecom carrier
(3) unauthorized manipulation of the 323.APARTMENTS DNS zone file
(4) rerouting or cloaking of the domain 323.APARTMENTS and its sublevel domains for phishing
(5) email spoofing of the 323.APARTMENTS domain DKIM and SPF records;
(6) unauthorized manipulation of code or files which control the interoperability of the 323.APARTMENTS web space system integration - you agree not to, directly or indirectly, challenge 323.APARTMENTS use, ownership or registration of the 323.APARTMENTS trademark(s);
- you agree to provide 323.APARTMENTS, upon its request, with copies of your marketing materials and reasonable evidence that the quality of your product or service is consistent with industry standards;
- you may not sell, assign or otherwise transfer your limited license to use the 323.APARTMENTS trademark(s) without express written consent from the trademark owner; and
- you agree that 323.APARTMENTS assumes no liability to you or to any third party due to your use of any 323.APARTMENTS trademarks (which are provided “as is” and without any warranty or assurance they do not infringe another party’s rights), and you will indemnify and hold 323.APARTMENTS harmless against any losses, damages and expenses incurred in connection with any claim against 323.APARTMENTS arising from or relating to your use of such trademark(s)and/or your products or services; and
- you agree that this license and any right to use 323.APARTMENTS trademark(s) terminates automatically upon your failure to comply with these license terms.
Trademark Etymology
Admiral Realty changed its name to 323.APARTMENTS in 2017. Same ownership and operations, but a fresh name. Our logo changed too. Here's the how and why of our name change.
The new identity had to satisfy all of the existing expectations of what our original mark stands for... while simultaneously moving the brand forward. Striving to maintain a recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles, weight, meanings, and message. This process transformed our work and perspective as we approached the challenge of defining a new mark.
A new brand standards & usage guide was developed to provide the foundation for consistent application of the 323.APARTMENTS brand across all media including interface, web, collateral, and promotions. Consistently expressing the 323.APARTMENTS visual identity will build a stronger brand awareness, allowing 323.APARTMENTS to maintain our position as a marketplace provider in the apartment industry of Los Angeles. Los Angeles County is the most populous county in the nation and has the most apartment units in the United States. Los Angeles rental rates and cost of living are also among the most highest in the nation. As such, it is important that the new brand more accurately reflect the product and services related to this special metropolitan division as the economy moves into the digital space.
Along with this freshen up, we decided to drop the "realty" from our new brand identity and bring "apartments" to the forefront. This way, we establish ourselves as specialists in apartments. Similarly, the "323" number string is the familiar area code for Los Angeles. The "323" clarifies that we are specialists in Los Angeles county.
The colors of the Admiral Realty brand were changed last year in anticipation of this major name change. The new 323.APARTMENTS brand will maintain the current colors. Similarly, all fonts will remain unchanged. The use of dark-blue further demonstrates our boldness and makes a strong representation of our unique vision for the company. When a potential resident chooses to live in one of our properties, it's really more than just a one-time purchase decision, it is like a long-term partnership and a lasting relationship with referrals. A resident is not just renting a place for today, they are investing in a lifestyle and a future proof company that stands behind it.
The new 323.APARTMENTS name and logo represent change, growth, and a brighter tomorrow. The iconic 'stroke building' brand mark uses a simple and elegant aesthetic that will remain bold for a long time and be instantly recognizable.
The new identity had to satisfy all of the existing expectations of what our original mark stands for... while simultaneously moving the brand forward. Striving to maintain a recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles, weight, meanings, and message. This process transformed our work and perspective as we approached the challenge of defining a new mark.
A new brand standards & usage guide was developed to provide the foundation for consistent application of the 323.APARTMENTS brand across all media including interface, web, collateral, and promotions. Consistently expressing the 323.APARTMENTS visual identity will build a stronger brand awareness, allowing 323.APARTMENTS to maintain our position as a marketplace provider in the apartment industry of Los Angeles. Los Angeles County is the most populous county in the nation and has the most apartment units in the United States. Los Angeles rental rates and cost of living are also among the most highest in the nation. As such, it is important that the new brand more accurately reflect the product and services related to this special metropolitan division as the economy moves into the digital space.
Along with this freshen up, we decided to drop the "realty" from our new brand identity and bring "apartments" to the forefront. This way, we establish ourselves as specialists in apartments. Similarly, the "323" number string is the familiar area code for Los Angeles. The "323" clarifies that we are specialists in Los Angeles county.
The colors of the Admiral Realty brand were changed last year in anticipation of this major name change. The new 323.APARTMENTS brand will maintain the current colors. Similarly, all fonts will remain unchanged. The use of dark-blue further demonstrates our boldness and makes a strong representation of our unique vision for the company. When a potential resident chooses to live in one of our properties, it's really more than just a one-time purchase decision, it is like a long-term partnership and a lasting relationship with referrals. A resident is not just renting a place for today, they are investing in a lifestyle and a future proof company that stands behind it.
The new 323.APARTMENTS name and logo represent change, growth, and a brighter tomorrow. The iconic 'stroke building' brand mark uses a simple and elegant aesthetic that will remain bold for a long time and be instantly recognizable.
Trademark Restrictions
Our icon may not be modified for use in any commercial or personal purpose other than to discuss products or services related to 323.APARTMENTS.
Do not DISTORT
|
do not ALTER
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do not MULTIPLY
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do not OUTLINE
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do not COLOR
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do not ROTATE
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Our name font variant may not be modified other than fully uppercase or fully lowercase as shown below:
323.APARTMENTS
323.apartments
323.apartments
